Job details
Here’s how the job details align with your profile.
Pay
- ₦300,000 – ₦400,000 a month
Job type
- Full-time
Location
Lagos
Full job description
Job Title: Digital Marketing Manager
Location: Remote
Type: Full-Time
Role Overview
You’ll own and execute Digital marketing strategy—from go-to-market campaigns and social content to email newsletters and paid ads. Your goal is to build hype, increase downloads, and grow our brand across platforms.
Key Responsibilities
- Product Launch: Create and execute viral campaigns, waitlists, and referral incentives targeting African immigrants in Canada and abroad.
- Social Media: Manage social media. Plan and post engaging content, memes, and short-form videos.
- Performance Marketing: Run and optimize campaigns on Meta, Google, TikTok, and YouTube Ads.
- Newsletter & Email: Manage user communication via onboarding flows, newsletters, and re-engagement campaigns.
- Analytics: Track KPIs, generate reports, and improve strategies using insights.
- Collaboration: Work with design, product, and executive teams to ensure brand and messaging consistency.
Tools & Platforms
- Ad Platforms: Meta Ads Manager, Google Ads, TikTok Ads
- Email Marketing: Mailchimp, Klaviyo, or ConvertKit
- Social Scheduling: Buffer, Hootsuite, Meta Business Suite
- Analytics & Reporting: Google Analytics, Looker Studio
- Creative Tools: Canva, Figma, CapCut, or Adobe Express
- Automation & CRM (Nice to Have): Zapier, HubSpot
Requirements
- 5+ years in digital marketing, including fintech or startup experience
- Proven success in viral user acquisition or app launch campaigns
- Strong content and copywriting skills
- Familiarity with African diaspora audiences
- Independent, creative, and data-driven mindset
Nice to Have
- Video editing or UGC-style content creation
- Experience with influencer or affiliate marketing
How to Apply
Send your resume and 1–2 examples of past campaigns (preferably viral) to careers@migrapay.com. Include a brief note on how you would launch a product to stand out.
Job Type: Full-time
Pay: ₦300,000.00 – ₦400,000.00 per month
Application Question(s):
- Do you have 5+ years of digital marketing experience for product/app launches?
(Yes/No)
- Have you led or contributed to any viral or high-growth marketing campaigns? If yes, briefly name and describe your role.
- Which ad platforms have you used for paid campaigns?
- What SEO strategies have you implemented, and which tools have you used?
- Have you worked at a fintech, startup, or mobile-first company before? (Yes/No)
- Are you familiar with African immigrant or diaspora markets? If yes, which communities or regions have you worked with?
